janemcgonigal

New York Times: On the hunt for what keeps gamers gaming…

In News on December 7, 2010 at 5:52 am

Read the article at the New York Times

Major sneak preview of Reality is Broken in the New York Times today, alongside some of my favorite games researchers: Edward Castranova, Tom Chatfield and Nicole Lazzaro.

“By one estimate, Dr. McGonigal notes, creating Wikipedia took eight years and 100 million hours of work, but that’s only half the number of hours spent in a single week by people playing World of Warcraft.

“Whoever figures out how to effectively engage them first for real work is going to reap enormous benefits,” Dr. McGonigal predicts.”… Read the rest of the article at the New York Times.

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